INTERNATIONAL ADVISORY BOARD

General Sir James Rupert Everard, KCB, CBE, is widely regarded as one of the most respected and accomplished military leaders of his generation. He served in a series of operational commands in Cyprus, Bosnia Herzegovina, Kosovo and Iraq and finished his military career as NATO’s Deputy Supreme Allied Commander Europe (DSACEUR).

As DSACEUR, Sir James played a central role in the strategic-scale adaptation of the Alliance, leading to a major re-design of the Alliance’s approach to deterrence and defence. His vision and leadership were instrumental in enhancing NATO’s readiness to respond to threats and challenges, securing Allies now, and into the future.

Following his retirement from the British Army, Sir James transitioned into his role as Lead Senior Mentor at Allied Command Operations, where he continues to share his wealth of knowledge and experience with the next generation of military leaders. He advises a variety of defence-related companies as well as initiatives that foster inclusiveness, including as a member of the LGBT Independent Review Board of Advisors.

Larry Fallin is currently Managing Director, Middle East for the Berkeley Research Group. He has more than 40 years of senior operational management and advisory expertise with organizations across the United States, Europe, and the Gulf Cooperation Council (GCC) countries (Bahrain, Kuwait, Oman, Saudi Arabia, and the United Arab Emirates), public and private, ranging in size from Global 100 to startup enterprises. He has been involved in over 10 startups in the USA and KSA primarily in senior roles for strategy and operations. His 40 plus years’ involvement with and in KSA gives him a unique cultural perspective and understanding of “how things work”. He is a strong advocate of, and has been tailoring, the Silicon Valley Model and Dynamic Capabilities for the Kingdom.

He is a specialist in creating strategies, transformations, turnarounds, and organizational value through innovation and creativity. Selected Achievements include:

Larry has led the development of the analytical functions for several agencies within the KSA government. He previously advised the Minster of Housing, KSA, on broad reaching policy issues from evidence-based perspective and analytics.Larry led the investigation of stock manipulation for a publicly traded company in KSA.

Larry led a multi-national team that conducted a detailed feasibility study to establish Car Manufacturing Industry in KSA, project estimated tremendous job gains for Saudis and detailed government support needed to create industry.

Larry led a team of international experts that investigated the effects of a minimum wage on the Saudi Arabia economy.

Larry was the Project Manager and Lead architect for the US Navy’s EMALS and AAG systems (first deployed on USS Gerald Ford aircraft carrier) with combined budgets of $350 million and seven years of advanced technology development.

Larry served as Vice President of Advanced Manufacturing for a Fortune 75 company to develop robotic, and AI based manufacturing tools.

Larry is the author of the chapter titled “The New Industries Tourism and Entertainment in a Changing Saudi Arabia” in the book “The Economy of Saudi Arabia in the 21st Century” (Oxford University Press May 2024)

Leo Hindery, Jr. is a serial entrepreneur, fund manager, former public-company chairman and CEO, author, and philanthropist – and former race car driver.

Mr. Hinde

ry served as Chairman and CEO of Trine Acquisition Corp., a NYSE-listed SPAC w

hich went public in March 2019 and went effective with its merger with Desktop Mental, Inc. (NYSE: DM) in early 2021, and of a follow-on NYSE-listed SPAC under the Trine name that went public in the third quarter of 2021 and returned funds to its public investors in the second quarter of 2023.

In 1988, Mr. Hindery founded and ran as Managing Partner InterMedia Partners, a series of media industry investment funds. In February 1997 he was named President and CEO of Tele-Communications, Inc. (TCI), then the world’s largest cable television system operator. In March 1999, TCI merged into AT&T and Mr. Hindery became President and CEO of AT&T Broadband.

In November 1999, Mr. Hindery was named Chairman and CEO of GlobalCenter Inc., a major Internet services company which fourteen months later merged into Exodus Communications, Inc. Following this merger, until October 2004, he was the founding Chairman and CEO of The YES Network, the regional television home of the New York Yankees, after which he reconstituted and ran InterMedia Partners until the founding of Trine.

Mr. Hindery, a member of the Cable Industry Hall of Fame and formerly Chairman of the National Cable Television Association and of C-SPAN, has been recognized as one of the cable industry’s “25 Most Influential Executives Over the Past 25 Years” and one of the “30 Individuals with the Most Significant Impact on Cable’s Early History.” A member of the Hall of Fame of the Minority Media & Telecom Council, he is distinguished by his decades of commitment to diversity and by his commitment to the development of ethnically sensitive programming.

Mr. Hindery has received the Joel A. Berger Award for his national leadership in AIDS and HIV initiatives, the Oates-Shrum Leadership Award of the Gay & Lesbian Victory Fund, the Keeper of the Dream Award from the National Action Network for his efforts related to worker rights, the Individual Achievement Award of the Hispanic Federation, the Leader Award of the Progressive States Network, and the John Gardner Lifetime Achievement Award from Common Cause.

He was co-founder along with Russian Federation Council Chairman Sergey Mironov of Transatlantic Partners Against AIDS (TPAA) and recipient of the Asia Society’s Founders Award for his efforts in the international fight against AIDS, tuberculosis, and malaria. From 2005 through 2007, Mr. Hindery was Democrat-appointed Vice Chair of the Presidential & Congressional HELP Commission which made recommendations to Congress for the reform of U.S. foreign assistance.

Mr. Hindery is a member of the Council on Foreign Relations, a Director of SeeCubic, Inc., and a Trustee of Sustainable Media Center.

Mr. Hindery has an MBA from the Stanford University Graduate School of Business and received an undergraduate degree from Seattle University.

A now-retired race car driver, Mr. Hindery’s racing resumé includes a Class win at the 24 Hours of Le Mans (24 Heures du Mans) in 2005 and a Class second-place finish in 2003. He is a member of the NASCAR Winston West Hall of Fame.

Mr. Hindery lives with his wife Patti Wheeler outside of Charlotte, North Carolina.

Alex McIntosh is CFO of YouGov, which has a market capitalisation of $1.27 billion, and is one of three executive members of its board of directors. He joined YouGov in 2007 as Corporate Finance Manager within the finance team focusing on planning, budgeting and corporate development. He became Chief Strategy Officer in 2011 and played a leading role in the development of YouGov’s strategic plans and data product developments. Alex also held the role of Chief Executive Officer of YouGov’s UK business from 2015 to 2016. He previously worked in corporate finance advising a wide range of companies on their growth plans and first worked with YouGov in 2005 while at Grant Thornton when he assisted with the Group’s initial public offering on AIM. Alex grew up in Jakarta and has an International Baccalaureate, a BSc (Hons) in Applied Accounting, an MSc in Finance, and is a Fellow of the Association of Chartered Certified Accountants.

Major-General Jonathan Shaw is one of the most distinguished soldiers of his generation and a global authority on geo-politics and global threats and opportunities, including cyber. He has 32 years’ experience achieving objectives on operations and an intimate knowledge of government and the development of strategy at the national level in the UK and internationally.

After reading Philosophy, Politics and Economics at Trinity College, Oxford, Jonathan was commissioned into the Parachute Regiment in 1981. He commanded the Multinational Brigade in Pristina; the Multinational Division in Basra, Iraq; was head of Counter Terrorism at the Ministry of Defence over 9/11; and Director of Special Forces.

Between 2009 and 2012, he was based at the Ministry of Defence in Whitehall as Assistant Chief of Defence Staff. His responsibilities included developing UK policy on cybersecurity, a base of experience from which he’s continued to develop his knowledge and refine his thinking about how to manage the risks of cyber-attacks. He was also head of International Security, with specific responsibility for Pakistan, India, the Levant, and both the Maghreb and sub-Saharan Africa. In all these roles and through his portfolio career since retiring from the army Jonathan has developed an anthropological approach to conflict management and resolution that has proven effective.

Jonathan draws on his vast operational experience to help businesses, organisations and governments achieve their objectives. His topics include leadership, cyber and physical security, organisational effectiveness and how navigate and inflect geopolitics. He has served as military advisor to productions of Othello and Julius Caesar at the Bridge Theatre. He is the author of Britain in a Perilous World: The Strategic Defence and Security Review We Need, one of The London Evening Standard’s ‘Books of the Year’ in 2014. He has appeared in and contributed to leading British media outlets including The Financial Times, The Guardian, The Telegraph, The Independent, The Spectator and the BBC. He is a Fellow at Winchester College.

SENIOR PARTNERS

Diana Choyleva is a leading expert on China’s economy and politics. She is Chief Economist at Enodo Economics, an independent macroeconomic and political forecasting company she set up in 2016 to untangle complexity, challenge the consensus, and give pointers to the future by making sense of today. Enodo’s focus is China and its global impact.

Diana has been covering China for over two decades and has written three books. In 2022, she co-authored ‘China’s Quest for Financial Self-reliance – How Beijing Plans to Decouple from the Dollar-Based Global Trading and Financial System’; in 2011 ‘The American Phoenix – and Why China and Europe Will Struggle After the Coming Slump’; and in 2006 ‘The Bill from the China Shop – How Asia’s Savings Glut Threatens the World Economy’.

Diana joined JPMorgan Asia Growth and Income plc as a Non-executive Director to the Board in March 2023 and the Asia Society Policy Institute’s Center for China Analysis, as a non-resident Senior Fellow on the Chinese economy in June 2023.

Before Enodo she worked at Lombard Street Research (now TS Lombard) for 16 years, most recently as their Chief Economist and Head of Research, setting the agenda for the firm’s team of economists and strategists while conducting her own global analysis.

She joined LSR after completing her master’s degree in Economics at Warwick University in 2000 and became an executive director in 2005. Diana headed the firm’s UK Service from 2005 until 2009. Between 2010 and 2013 she was based in Hong Kong overseeing LSR’s expansion in Asia.

Diana writes regular opinion pieces for the FT, WSJ, Nikkei Asian Review, Foreign Policy etc. She has extensive global experience engaging with all manner of audiences and is a regular commentator on Bloomberg, the BBC, CNBC and others.

‪Dr. Dana P. Eyre, holds a PhD in sociology from Stanford. He has taught in the Department of Behavioural Sciences and Leadership at West Point; and in the Department of National Security Affairs at the US Naval Postgraduate School, the Pearson Peacekeeping Centre in Canada, and George Mason University. His research focuses on social change processes and organizational learning and planning for complex social change campaigns.‬‬‬‬‬‬ He recently worked with SOSACorp as principal social scientist, where he led efforts to develop analytical software for conflict and complex social system analysis.

Dana is also an accomplished senior change communications practitioner with a record of leading multi-disciplinary, multi-cultural teams facing challenging projects in complex environments at senior levels. He specialises in the analysis, planning, implementation, and evaluation of conflict transformation and complex social change campaigns, and the use of strategic communications efforts, in support of national security objectives. He has developed many large-scale strategic communications campaigns for multiple clients, including the US government, the UK government, and the United Nations, as well as for commercial clients. As strategist and producer, he has guided over $450m worth of multi-media and transmedia production efforts, including products as diverse as social media dialogue campaigns, television commercials, entertainment programmes, and historical documentaries. ‬‬‬‬

Dana has over a decade of on-the-ground experience in Bosnia-Hercegovina, Kosovo, Iraq, Afghanistan, and in a variety of other settings around the world. He was a Jennings-Randolph Fellow at the United States Institute of Peace, a senior advisor for the DARPA COMPOEX program, and has served as peace building and counter-radicalization communications consultant in Iraq and Afghanistan for senior leadership.‬ He has supported multiple studies for the Pentagon’s Joint Staff J-39 Strategic Multi-Layer Assessment including a recent major study on operating in the information environment.

Jon Hussain has consulted on CD and Info Ops for 10 years. For the UK Government he has worked at the Russia Unit, ERP, CO, MOD, Yemen, Oman and Libya Teams on counter disinformation and strategic communication tasks. Jon has also worked for the NATO Stratcom Centre of Excellence, researching information resilience approaches. Previously he has taught the RESIST CD methodology to civil servants and officials from other governments.

Ms. Kimberly Metcalf is an expert on identity studies with a concentration at the intersection of society and securitization. She is an experienced leader, writer, and researcher with 17+ years of experience across leading projects and teams in Ukraine, Iraq, Syria, Jordan, Turkey, Afghanistan, Qatar, and Iraqi Kurdistan as well as studying and researching in Estonia, and deeply immersive experiences in the Republic of Georgia, Russia, Republika Srpska (Bosnia), and Montenegro. Following her 10 + year career in the military, she joined a communications company partnered with NGOs and grassroots activists across Iraq.  She received a MA in Russian and European Union politics from Tartu University in Estonia. In 2020 she concluded her thesis on the Russian Military Intervention in Syria. In February 2022, she began researching as a Ph.D. candidate in the War Studies Department at King’s College London. Her research is centered on Russian identity production and securitizations. Throughout her military career as a US Special Operations Civil Affairs Officer and civilian careers as a consultant performing project management, reporting writing, networking, lecturing, and business development, she managed staff and operational teams of 100+ and budgets of $3M and performed duties including proposal writing, project design, budget management, and close out. Ms. Metcalf combines technical expertise in strategic communications and gathering atmospherics in hard-to-reach areas with deep field experience working in or with DoD, and other Western-based clients across the Middle East. Her experience as a special operations leader includes supporting information operations, interagency coordination, and stabilization from deployed locations. She is experienced in cross-cultural and cross-governmental work with a proven track record of winning new work and growing work share through proposals and relationships with stakeholders including USAID, DOD, State Department, NGOs, private sector organizations, and community leaders.

Alejandro Reyes is senior fellow at the Centre on Contemporary China and the World (CCCW) at The University of Hong Kong (HKU) and concurrently scholar-in-residence at the Asia Society Hong Kong Center. He has had a 36-year career as a journalist, consultant (mainly to international organizations including the World Economic Forum and the Clinton Global Initiative), professor, think-tank director and foreign-policy advisor. From 2017-19, he was senior policy advisor to the assistant deputy minister for Asia Pacific in Global Affairs Canada, creating and leading the Asia-Pacific policy-planning unit in the ministry. In 2002, he also served in the department as senior policy advisor on G8 issues to the foreign minister. He was a professor and director of knowledge dissemination at the Asia Global Institute, the think tank on global issues at HKU, from 2019 to 2023 and was a professor in HKU’s Department of Politics and Public Administration from 2007 to 2017, teaching courses in international relations and global studies. He started his professional life as a journalist, working in Hong Kong and Singapore for Asiaweek magazine (part of Time Inc.) from 1988 to 2001. A Canadian citizen born in the Philippines, he was educated at Harvard College and the University of Oxford and holds an honorary doctorate from Queen’s University in Charlotte, NC, USA.

Matthew Young has been a senior consultant for 19 years, following a corporate career in strategy, sales and brand marketing with UK multinationals Diageo and Unilever.  He helps business and government leaders work with their teams to develop and implement effective competitive strategy.  Clients benefit from team alignment on commercial direction and implications for communication plans, service design, pricing and market positioning.  Matthew has delivered hundreds of transformation projects in industries ranging from aviation, automotive and agriculture to healthcare, luxury goods and energy utilities.